Cards as a Design Language
Art Direction, UI/UX, web DESIGN
The ask was to develop a scalable visual pattern that will help better present personalized content across channels. The idea of using cards allowed us easier cross channel delivery, enhanced personalization, smarter curation and amplified localization.
Role
Art Direction & Design
Creative Director
David Waggoner
We exhaust millions of impressions by delivering the right content to the wrong audience, making the content ultimately irrelevant. These opportunities could easily be redeemed by developing a presentation pattern that makes serving hyper-relevant content easier to deploy.
